TOMS

Introduce the world to the One for One business model.

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I was tasked with establishing TOMS as more than just a shoe brand and making it into a household name known for its innovative business model. It was my responsibility to position TOMS as a frontrunner in for profit businesses giving back in EMEA.

  • Grew the UK office to a team of 15.

  • Recruited and managed PR agencies in four territories.

  • Established and executed global partnerships with the likes of The Row, Movember, Tabitha Simmons.

  • Launched a new product category eyewear.

  • Responsible for ensuring regional managers across EMEA were equipped to activate and communicate the brand in the most relevant way in their country.

    If you want to discuss my experience at TOMS email me here.