Brand builder.

14 years marketing brands that do things differently.

I'm drawn to brands that are united by a mindset rather than a product category. They challenge convention, raise standards and are driven to make their sector better.

Brand is one of the most powerful influences in consumer decision-making. It's what makes the premium choice feel worthwhile, creates a sense of belonging and builds the loyalty that keeps people coming back.

A few things I’m proud of:

  • Launching TOMS across EMEA as the company's first European hire.

  • Founding and growing THE-ACEY, a responsible fashion e-commerce destination.

  • Leading marketing for The Modern House, the world's most-followed estate agency.

  • Becoming the first marketing employee at Compton and helping shape the company's growth.

  • Being a founding partner of Compton Studio, the in-house creative agency.

  • Becoming a mother.

image00010.jpg

“Allenby who cut her teeth at ethical fashion label Toms, presents ethical fashion in a sleek and sexy way - important elements that can oft be underestimated when it comes to consumers putting their money where their conscious motivation is.”

British Vogue

If you need help bringing an idea to life, find me here:

holly@hollyallenby.com